At 2024 HYPEFEST Hong Kong, JAI founding member and Thai hip-hop legend @khanthaitay brought his undeniable energy and influence to an electrifying celebration of music, fashion, and art. Representing JAI by ONESIAM’s vision of a borderless community, Khan connected with global icons and trendsetters, showcasing the power of creativity and cultural exchange.

His presence not only highlighted his status as a pioneer in music and style but also underscored JAI’s commitment to fostering meaningful connections across industries. Together with HYPEBEAST, JAI by ONESIAM transformed HYPEFEST into a dynamic platform where creativity thrived, culture was shared, and bold ideas came to life.

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